Brought to you by Celtic Cross Engineering and McKee Copywriting

Who else wants to have...

The Most Complete Collection of Professionally Reviewed,
 Free Marketing Software!

Discover the Essential (and Free!) Software Applications that can Build an Entire On-Line Business on a Shoestring!


PLUS: Gobs of great FREE EBooks and reports!

That's right!  Here you will find the most complete collection of marketing software for both on-line and off-line businesses that have been reviewed by a 23 year veteran software engineer and copywriter.  You really don't need hundreds of applications, many of which only do one thing, or in many cases do nothing well.  You need a few dozen powerful tools to get the job done.  Well, here they are, and they are all Free.

There is a Problem: 95% of the so-called "On-Line" business community is a bunch of "cheesy, get-rich-quick schemes".  Many of the software applications and information products they try to sell you are JUNK!  What you will find here is an honest evaluation of these products, and a complete collection of these product FREE.  No strings attached, you do not even need to opt in to any lists to get them.  (yes, I do have an opt in list so I can tell you about updates and new stuff, but you don't even have to put your name there).

Are you trying to set up a business but don't have a lot of cash to spend (or maybe none!)? Tired of Googling all over the net and Ebaying for every piece of software and instruction manual you need to set up your on-line or off-line businesses, web-sites, and products?  Even when you find software products you never really know if you have found the best or even something that will really fulfill your specific needs

If you are just starting out trying to create or update your on-line business, or, if you just want to augment your off-line business, then you need a variety of software and instruction on how to "put it together".  I have amassed a huge collection of free software plus: I have used and reviewed every one of these products.  

My reviews include features, benefits, pros and cons lists, user guides (where appropriate or the software creator did not include one), etc.  Many of these products have audio reviews as well.

There are best practices and methodologies for using multiple software products together, strategies for saving lots of money setting things up and using the software, ways to get everything you need absolutely free by someone who has done it.

I have been working in the Software industry for over 30 years, 22 of those years professionally, so you can trust my reviews because I will tell you if I use the software and where on my sites you can see it in action!

Why waste time looking elsewhere?  I am continuously scouring the web for more of the best stuff, plus I create it as well!  That is why I have this site because frankly I want you to get all this free stuff, and then buy my software too!  

Much of this software is awesome, some of it is so-so, there may even be a few that are totally stinky except for one or two good features that make them worth using now and then.  

Most Importantly...all of it is free!  

Each software product is reviewed and the warts are revealed as well as all the good stuff.  I have even personally created some of this software, however most of it comes from a variety of places:
  • Open Source
  • "Business Opportunity Software"
  • "The next big thing"
  • Endless long sales copy web-sites selling Ebiz stuff
There are pros and cons to everything, generally speaking the "high pressure long sales copy" software does one thing well, and usually has one or more options "upgrades" if you "BUY NOW!"....hmmmm, Frankly I have found that you can do it all FREE. There is enough stuff on the web if you know where to look and how to "hook it all up".

I do, and I have.  And now I am making my ever growing collection of business software available absolutely free.

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McKee Copywriting, "Words That Sell The World!"

MCW


Most important I will reveal which products work best with others to produce the marketing systems, websites, information products, and businesAudioCategorys opportunities you need! I'll even tell you which of these free products work well with commercial software


Dave's Top Picks
These can change any time as I find newer and better software to do the job.  Do you want to be informed when I find something better, or when a new version of one of these software appliacations is created?  I am constantly scouring the internet and through my network of colueges and customers for more ideas, software, ebooks, etc as well.  Sign up  for email notification and my free quarterly newsletter!






Audio/Video Tools:
Audio/Video Tools Category

The following software are my top picks for Audio Tools that you can use to create world class audio information products and put audio on your websites.  The audio control and content above this selection was created with these tools!

Scroll through all of these awesome programs, and put them together as a complete suite of audio development tools to create Tele-Seminars, Audio Books, Interviews, and Much more!

Audacity Multi-Function Audio Development Environment





impact web audio

This is an "Open Source" software program that is miles ahead of any of that "One Hit Wonder" Internet marketing software out there.  Yes I know if you are marketing software you are supposed to create software "info-products" that are "single action" deals (really they are just software toys), but if you are trying to build business websites or create audio packages for re-sale you need a real, complete sound tool. Audacity has everything you need to create professional audio ebooks, web audio, audio courses, tele-seminars and interviews.  

Now, to be sure Audacity does have a few flaws, it needs a special dll file (included in this download) to convert files to MP3, but once installed it is seamless and I include full instructions.  It has a few shortcomings for those who want to have a full-blown music mixing system, but that is far beyond what most Internet marketers/audio product creators need.

The great thing about Audacity is the multiple tracks you can mix together, and this is very useful when you have a long project and want to break it up, or fix errors in an otherwise good recording.  Also the tracks are fully editable and can be mixed down to stereo or mono. Truly an awesome package.  Use it with Impact Audio (below) to attach it to a nice flash "player control".  One more thing, this is open source so there is a community that is always improving it so upgrades are free too!

Don't Pay if you don't have to! Click on the pic to get your free software!


Impact Web Audio






impact web audio

This is a fairly decent version of one of those "Internet Promo" products that actually is somewhat useful. It was created under the auspices of Gary Ambrose, an online web marketing dude.  

For quick little audios it is nice, and if you use it with Audacity (shown above), you can do even more than the so-called "Professional" version that sells for 40 bucks or so.  Don't waste your money on that, you can do better here for free!

It comes with a dozen so-called "Background loops" which is what you can put at the beginning or the end of a audio presentation or audio book, but lets face it, they are probably all overused.  You should make yours unique.  You could sample music but there may be legal ramifications so check that first.  Use Audacity combined with it's fadeout effects to create an infinite variety of background loops or buy or record your own.  At any rate the best part of Impact Web Audio is the canned flash playback objects.  It comes with several different "play-bars" with a variety of color schemes and will fulfill most of your needs.  If you need more in your flash components use the free Open Laszlo tool to create your own or use the piles of free jukeboxes and other flash built audio-bars.  Down below I include a few open Laszlo created flash components you can use too.

Don't Pay if you don't have to! Click on the pic to get your free software!



Record Any Sound that You can Hear on Your Computer with MyMP3
pdfBook
banner

With MyMp3 you can record any sound that you can hear on your computer and save it to WAV or MP3 files.  Wow! the missing link to creating every kind of Info Product on your computer!

Combine this software with one of the very cheap phone line recording devices below and create tele-seminars or audio testimonials!

You can also record streaming audio from any source...If you can hear it on your computer, MyMP3 will record it...FREE!

Don't Pay if you don't have to! Click on the pic to get your free software!

Create Your Own On-Line Videos and Computer Demonstrations!


camstudio


Cam Studio 2 is a free computer based video creation software that will capture anything that happens on the screen of your computer: It could be a demonstration of software, a powerpoint presentation, or a screen capture of a video camera of you giving a presentation, or instructuctional course!  The possibilities are endless.

CamStudio captures both video and audio so all you need is a mic and you are good to go!  Use it to capture a live telesemenar with slides and you can create awesome online info products!


Record Phone Conversations to Create Your own Tele-seminars and Interviews!


smart inline recorder
pdfBook
cheap inline
This is not free software here, but using the software above with one of these In-Line Phone recorders is an awesome way to create information products!  They are cheap, and you can get a used one from ebay for pennies!

The In-Line Recording  Device is the best method for recording phone conversations and conference calls  and will almost always produce the best quality recordings. An in-line recorder plugs into any phone jack and will record phone calls from any phone on that same line. If you used a tape recorder, or mp3 recording device and it has a “remote” jack on it, this device will automatically start your recorder each time a phone in the house is picked up.  With your computer you just use the "line-in" to send the audio into your audio card.  Then with MyMP3 shown above you can record any phone conversation.

Do what Copywriter and Internet Marketer Michael Senoff does: create interviews with people who have useful knowledge in some area. Tele-seminars are another lucrative information product that can be created with this device.  Using the   "MyMP3" computer recorder shown above and combining it with the other software in this tool suite, you can create these products effectively and professionally

Radio Shack carries 2 different models. The expensive model is $27.49 and claims to be “smart.” The part number is
43-2208. The cheaper model is $24.19 and it’s part number is 43-228 Ama
zon.com has a similar and cheaper version of this device as well.  Certainly you could find these at Overstock.com or on Ebay, just search for "In-Line Phone Recorder".



Creating Audio/Video Products PDF
pdfBook

In this mini PDF report I show you in more detail how to use all of these audio and the CamStudio Video products to create a complete audio/video based on-line information product business!

Want to learn how to use these products to create a professional site? Get my free PDF and learn how by clicking on the book! 

Audio/Video Tools Category



Web Tools:

Web Tools Category

The following software are my top picks for Creating Web Pages without spending a fortune in software for such products as "Dreamweaver", or "Front Page".  If you think you cannot create wold class web sites with free tools, think again, all of my sites were created with these tools!

NOTE: I have created a separate category for Free Flash Based Tools, see below...


Web-Site Creation and WYSIWYG HTML Editors:
NVu and KompoZer

NVu


KompoZer



I currently use 2 Open Source WYSIWYG HTML Web Page Editors: Nvu (pronounced "N-View" and "KompoZer" both based on the original Mozilla composer website editor (Mozilla is the organization that created the award winning FireFox browser).  

KompoZer is actually Nvu with many of the bugs worked out.  Apparently the originators of Nvu "lost interest: or ran out of time/energy to keep the software up to date.  KompoZer is quite a bit better than Nvu, however I want to keep both of them here because there are some subtle differences in how they work, and it is quite possible that the two will re-merge back into a single software tool sometime in the future.  

Both softwares pint to their respective webpages in the "About" screen so you can get updates there or come back here as I always try to keep all of this software up to date.  

Don't Pay if you don't have to! Click on the pic to get your free software!


SPLITZ!: Split up Image Files for multi-load, multi-select headers just like the pros!

splitz_box
You've seen them, those graphic headers and other graphics that are made of multiple parts that fit together.  Sometimes they are used to create multiply linked graphics where different parts of the graphic correspond to differnt link choices.  Here is a free software application that can split up graphics, create the proper table, and save it all into html ready to use in your web pages!  It's simple, straight-forward and works great!

I used SPLITZ! to split up the graphic that shows me with my motorcycle below this scroll box (By the way, Clayton Makepeace isn't the only Copywriter out there who rides a Harley!).  I purposely put in lines to show where the splits are, the picture below that has no lines but is split up as well.  Click on the link to the left an get your own copy of this software free!

Don't Pay if you don't have to! Click on the pic to get your free software!



Graphic Information Windows
(aka Graphic Based "Pop-Ups")


impact popup



popadder


The ubiquitous "Unblockable" Pop up software : Create pop ups that (when properly used) can actually enhance the users experience of your web page.  This is my pick for "Graphic Style" Information Windows (see next section for micro-window text style pop-ups).

These two really need to be used together.  I actually wrote the second package "PopAdder" (Celtic Cross Engineering).  The first package is another Gary Ambrose "Internet Promo" package that trys to up-sell an upgrade that allows you to have "unlimited" pop-up types with any kind of art and close check boxes, etc.  I created Pop-Adder to do all that for you without having to shell out another 40 bucks.  Just use PopAdder to build entire "Albums" of popups.  Cool huh?   With PopAdder you can organize your albums based on the kinds of pop-up art you want to use instead of having one HUGE library like Gary's up-sell does.

By the way, I don't call them pop-ups anymore because of all the "bad press" that pop-ups have received in the last few years.  I call them "Information Windows" because that more accurately explains them: they are additional information that can be displayed and hidden within the current browser window.

These information windows use the browsers scripting (usually php or javascript) to display their content. Here are some of the better FREE Information Window software collections...

<<< Try one of these popups by pressing the button!

Don't Pay if you don't have to! Click on the pic to get your free software!


Text Window Information Windows
(aka: "Text Window Pop-Ups")


popupbuilder







The ubiquitous "Unblockable" Pop up software : Create pop ups that (when properly used) can actually enhance the users experience of your web page.  This is my pick for Textual style Information Windows (ie: they look a bit like a window on your computer possibly with opt in text and can "slide in" or "fade in", etc).

This package was initially offered free by Robert Plank, however it was quite buggy, especially with regard to inter-browser appearance. I fixed some of these bugs, and some remain, however it is still a great little application for creating little info windows that slide acrooss or down, or fade in.  I like to use these for opt-ins, etc.  It currently runs in your browser (that is you must locally point your browser at the file on your disk. )  Eventually I may write a program wrapper around it and fix the rest of the issues, but it will show you how these work and for simple text or opt-in popups it is quite good.  If you sign up for my mail updates you wiull be informed when this occurs!

Don't Pay if you don't have to! Click on the pic to get your free software!



Copy any Website, Blog, or Micro-site  to any depth onto your Hard-Drive!
Talk about a Swipe File, now you can create
 SWIPE SITES!

httrackboxshot
HTTrack

Do you want to know how they built that site? With HTTrack Website Copier you can copy any web-site, blog, or other accessible web content to any depth!  The website is stored as a project on your hard-drive and is limited only by your storage capacity!


HTTrack as a ton of features that allows you to set how deep to follow links, what sort of files, (ie: CSS, HTML, XML, Images, etc) that you want copied.  This is an enormous help for someone who wants to get at the look and feel of some of those "professional sites" out there but has a shoe string budget.


Don't Pay if you don't have to! Click on the pic to get your free software!

Grab Anything on Your  Computer Screen and Convert it Into Most Major Image Formats (JPG, GIF, etc)

print key 2000



PrintKey 2000

PrintKey is an excellent add-on. It is activated when you press the PrintScreen Key and allows you to capture the entire screen or any portion of it. You can then make changes to the screen capture and save in a variety of formats including .gif, .bmp, .jpeg, .jpg, .emf and .wmf. You can also swap colors, convert to grayscale or black and white, change picture size and send to the printer all from this little freeware program. Tested and works fine with Windows 9x/Me/2000/XP.

I love this program and use it with Paint Star (below) as well as with MS Power Point (not free but comes with most PC's).  There is a professional version of this program, but you don't really need it as this thing is great and just about does it all.



Edit and Manipulate almost any kind of Graphics Formatted Image!
with PaintStar...


paint star box


Need a program that can edit any Image format? Need to create GIF, TIFF, JPG, PNG, BMP, PCX, PSD, TGA, EMF, WMF formated graphics?

Paintstar can read and write all of these formats!  It can create transparent gif and png files as well.  Not only that, it can aquire anything in the cut&paste buffer and turn it into a graphic.


PaintStar can manipulate sizes, orientations, add text, edit pixels, colorize, and it has a huge set of graphics filters (outline, fades, transparencies, sepia, old-fashoned yellowing, glass effects, morphing, blur, etc.) and a myriad of tools for editing graphics.  I can't live without this program  and neither can you if you have an online presence!

Don't Pay if you don't have to! Click on the pic to get your free software!


Creating Web Sites PDF
pdfBook

In this mini PDF report I show you in more detail how to use all of these FREE web site software products to create world class business websites!

Want to learn how to use these products to create a professional site? Get my free PDF and learn how by clicking on the book! 

Web Tools Category







Flash Tools:

Flash Tools Category

The following software are my top picks for building flash objects.  I will be adding more stuff here but you can get started with FLASH for free by downloading Laszlo...

Build Flash Objects for Free?!?
Oh Yeah.. you can!

NVu






Laszlo is entire development suite including a server and builder of flash components compatible with "Macromedia's FlashPlayer(tm)".  OpenLaszlo is a rich client application architecture that uses Macromedia Flash as a deployment vehicle. Declarative in design, OpenLaszlo relies upon JavaScript for logic and offers advantages over traditional Flash development, including an advanced UI constraints system, an object-oriented design methodology, and built-in support for Web services and a variety of flavors of Remote Procedure Call (RPC). This article details the basic concepts of OpenLaszlo, and gives examples of situations in which an OpenLaszlo solution might be beneficial.

The OpenLaszlo server is a Java servlet that compiles LZX applications into executable binaries for targeted run-time environments. OpenLaszlo currently targets the Flash Player, versions SWF6, SWF7 and SWF8. The version now in development, code-named "Legals", will also target SWF9 and traditional D HTML as deployment targets by end of 2006.

What does that mean for you as a business developer?  It means that you don't have to shell out $400.00 - $800.00 bucks to build flash components for you web pages!

One warning however, this is a BIG peice of software and will take awhile to download.

Don't Pay if you don't have to! Click on the pic to get your free software!


Free Flash Objects You Can Use Now!


Click Me!






Here are some nice flash objects that can be used for your sound controls: A simple button player, and more sophisticated player, and a complete jukebox player that can show several selections.


Don't Pay if you don't have to! Click on the pic to get your free software!


Using Open Source Flash PDF
pdfBook

In this mini PDF report I show you in more detail how to use all of these FREE web site software tools to create super awesome "Web 2.0" objects to use in your sites like your own jukebox or special purpose audio controls!

Want to learn how to use these products to create a professional site? Get my free PDF and learn how by clicking on the book! 

Flash Tools Category



Business Tools:
Business Tools Category

The following software are my top picks of basic tools for on-line business productivity.  Here you will find box and book shot software to present your information products, article submission, split testing, and much more!


A Big Batch of Box Shot Makers!

scott bs 2


scotts book shot maker 2.0


scotss bs 4









3dbsm


I like Scott's Box  Shot Maker version 2.0  the best as it is simple and has all of the basic things you need for a basic box or book.  Sure, there are expensive packages that have lots of features.  This "Box Shot" was made using version 2.0  I use this for most of the box shots I created in this site.

 

 

And here is a book cover from the same program...

 

 

 

This next software is also from "Scott", Scott's Box Shot 4.0 and has more options but the final output does not look as nice as my first choice.
Scott's Box Shot 4.0

This is view of Scott's Box Shot 4.0 and the results are less than spectacular. It does not have shadowing and it really does not have a very nice look to it.  It can turn the box by any degree in both X-Y and Z coordinates however.  There may be some uses for it




Another Box Shot Maker with some other features:
3D Box Shot Maker has the "glass reflection" and many angle options but does not allow for a "top" image.
As another review of this product said:
"Nice feature set for a freeware product, but the output image quality is very poor (almost unusable compared to other products). We suspect that is why it's freeware."
I include it here just in case you want it

Get them all and use them for different things until you can afford some of the more feature bound, or better yet, build your business to the point where you can hire someone to do it for you!

Don't Pay if you don't have to! Click on the pic to get your free software!


Article Submitter
article sub 1








The "article submitter" is just that.  It has a basic list of the article repositories that were there when the software was created (by David Zohor and ResellFire), and simply requires that you fill out a form with all of the information that most article repositories require.  You will also need to fill out your username/password that you use for each article repository.  It is quite plain vanilla but gets the job done.  You write an article, you choose the sites you would like that article posted to (you can add or remove sites also) and you send it.  This saves you tons of time going to each site, however use basic caution and good sense because these sites hate spam articles and sometimes take a dim view of auto-submitters.

WARNING!: There are banners that pop up in the top of this application that try to get you to buy canned articles...DON'T!

Whatever you do, NEVER buy pre-written articles and post those... Thousands of others have already done this to whatever article you buy from them.  Why would you want to put your name on an article that is already out there that has already been seen by thousands of people?  It marks you as an "empty suit", a content-less creep, a lazy slob...

...and the article repositories consider it spam.  When they see the same article over and over they HATE it!  I repeat, write your own stuff!

Use this article submitter as a tool that gets your REAL content articles out to those sites so that you can get visits to your site!

Don't Pay if you don't have to! Click on the pic to get your free software!


Easy Split Tester

httrackboxshot

This is the free split tester by Jim Stone, creator of some very awesome Multi-Varient Splikt Testing technology.  If you are serious about business you need to TEST TEST TEST!  Easy split tester is a freeware tester that allows you to test a single variable in a sales letter or web-page.  

If you are really serious about testing you need to get Jim's multivarient tester that allows you  to test multiple variables at once, or something that allows you to do that.


Don't Pay if you don't have to! Click on the pic to get your free software!

Split Test Buddy

Split Test Buddy



This is Dave Brown's free split tester and this contains all of the software and code so you can edit, change it, and even create another product from it.  This is another very good A/B split tester for single variables.  Get it and get testing.  This software comes with a great user manual that describes what split testing really is.

Don't Pay if you don't have to! Click on the pic to get your free software!



Building an Online Presence PDF
pdfBook

In this mini PDF report I show you in more detail how to use all of these FREE web site software tools to create super awesome "Web 2.0" objects to use in your sites like your own jukebox or special purpose audio controls!

Want to learn how to use these products to create a professional site? Get my free PDF and learn how by clicking on the book! 

Business Tools Category



General Productivity Tools:
General Productivity Category

The following software are my top picks of just the best tools for general productivity.  These are the best of breed browsers, Editors, RSS tools, etc.  This stuff everyone can use...


An RSS reader that Rocks!

rssowl







RSS Owl is  hands down the best RSS reader mainly becasue it was designed within the basic user interface "look and feel" of FireFox (which is the very best browser in my opinion).  It has tabs for the reader panes and a real nice tree interface for scanning through your list of feeds.  The only thing it lacks is a good filtering and rule selection paradigm like that of most email programs.

Don't Pay if you don't have to! Click on the pic to get your free software!




firefox








Do I really have to tell you that FireFox is the very best browser, and is absolutly essential for the on-line business owner?  I hope not, but just in case here I go:

FireFox (originally Mozilla browser) was the first to introduce "tabbed" browsing where each tab within a browser window was a different page or web-site.  IE just released it's first version of multi-tabbed browsing!  Web sites simply look better, and bookmarks are so much easier to use and store (and find) in this browser.  There are simply a ton of plug-ins for this browser.  One of the best is the "FireFox Web Developer" which puts in a toolbar that allows you to examine the CSS, source (actual and generated), scripts, information, and on and on.  Basically you will be able to perform "CSI" grade forensics on any website no matter how it was generated, now matter how fancy the flash objects and scripts are.  I can't develop without it anymore!

Get the new FireFox 2.0 by clicking on the icon, and my suggested extensions by clicking on them as well... 


Don't Pay if you don't have to! Click on the pic to get your free software!







Want to learn how to use these products to create a professional site? Get my free PDF and learn how by clicking on the book! 

General Productivity Category




On-Line Grab Bag:
On-Line Biz Grab Bag Category

The following software is a big pile of stuff I have collected and do not really use that much or have not found that useful.  I may coment on some, tell you what I use, or why I don't use it.  I may just put the stuff here and let you get it.  This is really for all the stuff that did not fit anywhere else.












under construction



On-Line Biz Grab Bag Category






Even More Wow!
(Some Other Online resources): Some have great free stuff, others will cost you a few bucks but can get you started in some very lucrative business areas. Check them out.  I will have reviews and commentary on them as my time permits.




Desparate For Money Program -
Can You Really Make $1,000 In 48 Hours Online? That's the challenge we posed to 15 top notch Internet marketers like Shawn Casey, Jeff Paul and Dr. Joe Vitale.  Their detailed responses provide blueprints anyone can follow.  Grab these plans today so you can get started ASAP by clicking here.

Daves Review: Here is a little business program that gets you started  for just under forty bucks.  It comes with a free newsletter too !  It has a 90 day complete gurantee and is designed to get you started making some "seed" cash.  A good all around program.







When all you want is no more Nagging!
Nonags is a super awesome site for every kind of free software you can imagine, however much of it is quite sophisticated.  Still, if you want to build the best possible suite of free business and productivity software, you simpley cannot go wrong here!  Like Hard To Find Software, this site reviews and virus scans everything it has.  It also has a membership level that gives you even more stuff!  A truely well done and awesome site that you should visit.


NoNags





Why am I doing all this for Free? Simple.  I want to give you more value for every dollar you do spend on my products and services

Take this stuff and use it and you will see your profits skyrocket!